What came next was a tragedy in two acts.įirst, Instagram released its Story feature that same year, effectively cloning Snapchat’s features and layout within their app. In 2015, Snapchat, having already thoroughly conquered the under-18 market, looked set to disrupt the social media landscape. Twitter is still experimenting with new ways to monetize its 300+ million active user base. The company has faced high profile controversies over harassment, bots, and fake news, and has struggled to match the sky-high growth expectations set when the “microblogging” platform went public in 2013. Unfortunately for Twitter, great responsibility has translated into greater scrutiny rather than strong revenue growth. For better or worse, Twitter fills an important role in modern society. Tweets from world leaders and CEOs can have far-reaching consequences, and hashtagged social movements have united more people than ever to affect change. When people have something to say publicly or look to debate big issues in the news cycle, more often than not, they use Twitter. While the company does make money from advertising, a unique membership feature called Reddit Gold is helping bring in funding directly from the community. The oft controversial message board – created in 2005 – is now worth an estimated $1.8 billion, and is contemplating an IPO in the near future. The “Front Page of the Internet” has grown up. That is a level of engagement most platforms can only dream of. This “ super app” – which facilitates everything from point-of-sale purchases to accessing public services – is likely the template that other social platforms around the world will emulate as they strive for more thorough integration with their users’ lives.īecause WeChat is typically also used for work, the average user spends about an hour in-app each day. In China, WeChat isn’t just a typical messenger app. These days, Facebook appears to be hitting engagement and growth plateaus, but acquisitions such as Instagram and WhatsApp are fueling growth for the company, with the former accounting for over a third of revenue. On its own, Facebook is a behemoth, but adding in the other platforms run by Mark Zuckerberg paints a clear picture of who controls the social media in 2018.ĭuring its growth spurt in the late aughts, Facebook emerged as the first truly global social networks, hitting one billion monthly active users and essentially popularizing the idea of social media. Let’s take a closer look at these massive platforms. Here are the world’s top social and messaging platforms by MAUs: Rank Monthly active users (MAUs) is a metric commonly used to evaluate how many people are using a service regularly. What services are people using to communicate? In a world where social interactions are peppered with emojis and funneled through a front-facing camera, the platforms we use become more than mere service providers they are the connective tissue of our society. View the high resolution version of today’s graphic by clicking here.īillions of people around the world grew up during the age of social media, and mankind is slowly marching toward a future where nearly everyone will be a digital native.įor the one-third of humanity that now uses a smartphone, messaging and status updates are often more natural than having a live conversation.
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